When you absolutely positively have to be somewhere in a hurry, it's important that nothing gets in your way. By buying the Carnet, up to 10 single trip tickets, in one go, you could save valuable journey time. 

A poster campaign was launched with a dramatised count down over 10 days (this is no.2 in the series). The campaign focussed on the simplicity of getting from one place to another, quickly.